by About SO/ Hotel – France
SO/ is a bold and expressive luxury lifestyle brand under Ennismore, part of Accor’s global portfolio. Known for its avant-garde attitude, high-fashion aesthetics, and vibrant energy, SO/ redefines luxury by blending premium hospitality with cutting-edge design and a playful spirit.
SO/ Paris, located in the heart of the city along the Seine in the 4th arrondissement, is the flagship of the brand in France. Opened in 2022, the hotel exemplifies SO/’s signature style—creative, fashion-forward, and culturally immersed. With interiors by renowned designers RDAI and curated collaborations with leading fashion houses and artists, SO/ Paris is where luxury meets lifestyle in the most dynamic way.
Key Features
- Fashion-Infused Design:
SO/ Hotels are known for their partnerships with fashion designers. SO/ Paris reflects this with interiors influenced by couture aesthetics and artistic expression. - Luxury Accommodations:
162 rooms and suites with floor-to-ceiling windows offering panoramic views of the Seine, Eiffel Tower, and city skyline. All feature high-end amenities and sleek, modern design. - Gastronomy & Nightlife:
- Bonnie Restaurant & Rooftop: A 70s-inspired rooftop restaurant and bar offering contemporary French-American cuisine and a panoramic terrace.
- Nightlife: The rooftop turns into a destination for stylish nightlife, attracting locals and global travelers alike.
- Wellness & Spa:
Includes a full-service spa, fitness center, and relaxation areas with curated wellness treatments. - Events & Meetings:
Chic, adaptable spaces ideal for private gatherings, brand events, and executive meetings.
Mission & Vision
Mission:
To offer guests an unconventional luxury experience that fuses fashion, art, and vibrant city life in iconic destinations.
Vision:
To be the most fashion-forward luxury lifestyle hotel brand in the world, synonymous with creative expression and bold hospitality.
Brand Values
- Boldness & Individuality
- Creativity & Culture
- Luxury with Attitude
- Connection to Place
- Inclusive & Energetic Experiences
SO/ Global Footprint
Though SO/ Paris is the brand’s key location in France, SO/ operates internationally in stylish cities such as Berlin, Bangkok, Dubai, and Vienna—each reflecting local flair with a fashion-conscious twist.
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