by Overview
Morgans Originals is a distinctive collection of independent hotels curated under the Ennismore lifestyle portfolio, which is part of the global hospitality group Accor. The brand is renowned for its unique blend of elegance and edginess, drawing inspiration from iconic cultural legacies to create immersive and original experiences for guests. Each hotel under the Morgans Originals banner is celebrated for its individuality, offering a vibrant atmosphere that resonates with both locals and travelers seeking more than just a place to stay.
Brand Philosophy
Morgans Originals embodies a spirit of originality and community, encapsulated in its core brand pillars:
- A Stamp of Approval: Each hotel is a mark of distinction, offering guests a guarantee of authenticity and a unique experience.
- Friday Feeling Every Day: The brand celebrates the magic of timeless nights out, infusing that energy into every aspect of the hotel experience.
- Be Original: Emphasizing individuality and diversity, Morgans Originals fosters a culture where personal expression and creativity are at the forefront.
Key Properties
Currently, Morgans Originals operates two flagship properties in London:
- St Martins Lane – Located in the heart of Covent Garden, this hotel offers a dynamic blend of design and hospitality, featuring venues like EllaMia café, The Restaurant, and The Den, catering to a diverse clientele.
- Sanderson – Situated in Fitzrovia, Sanderson is known for its avant-garde design and vibrant social spaces, making it a hub for both guests and locals seeking a stylish retreat.
Expansion and Development
With a current portfolio of 354 rooms across two properties, Morgans Originals is poised for significant growth. The brand has six additional properties in the pipeline, aiming to establish a presence in bold and glamorous destinations worldwide.
Culinary and Social Experiences
Central to the Morgans Originals experience is its approach to food and beverage. The hotels host unmatched lounges and culinary experiences, collaborating with renowned chefs and tastemakers to create atmospheric moments that stand out. These venues serve as ‘second homes,’ open all day long, designed to indulge, share, celebrate, and create unforgettable memories for both locals and hotel guests alike.
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